Deepfakes Are Now a Threat Intelligence Problem, Not Just a Communications One

A fabricated audio clip of your CEO starts circulating at 9:47 a.m. By 10:15, your stock is down and a reporter is asking if it's real — before your own team even knew it existed. Here's why deepfakes have moved from a communications risk to a threat intelligence problem, and what a response workflow needs to look like before that call comes in.